the death of the mega-band?

I was on my way home this morning and a U2 song came on the radio. I'm not a massive U2 fan - I have been at different times, but I'm not one of those crazy "U2 is the best band in the world" people. However, hearing the song took me back to my teenage days and one of my youth leaders, who loved them and was partly responsible for introducing me to them.

I remember him being super excited and playing their tape (!) over and over again and it's only now, on reflection, that I realise how amazing it was for him to discover them. I don't know if he knew they were going to be as big as they became, but I can vividly remember how passionate he was about them and looking back now, I understand.

What got me thinking on the way home, though, was whether the idea of mega-bands/artists is something that we're not going to see again. By that, I mean those bands that basically everyone was in to - bands that were global phenomenons - The Beatles, The Stones, Led Zeppelin, U2, Queen. Those types of bands that would sell out 100,000 seat stadiums across the world.

Part of that is the change in the way we interact with music - there is so much music now, so many bands and so many different ways to access it, that we now have greater ability to pick and choose. Some people are even proud to say they only have bands on their ipod that no-one has heard of (you know who you are...) Everything has diversified so much, that I can't see think of any band or style of music in the last 10-15 years that has captivated a massive percentage of the population, the way some of those bands in the 60s-90s did. Yes, those bands are still huge, but most of that is because of those of us who encountered them during that time - which mega-bands do you know of that have people under 40 in them?

It is also because we get bored so easily, though - we consume so much music, and it's so easily available to us, that we feel like we need new music far more regularly. Yes, there are bands/artists that have made a global splash, but how many of them have continued on for the long haul?

However, I'm also not sure which bands/artists from the last 10 years would have had anywhere near the same impact, even if the playing field was the same...

For current artists, then, their goals and aspirations - as well as the ways of achieving those goals and aspirations - must have shifted also. The question I ponder is whether there are areas of my life/work that I'm trying to do the same as I would have in the 80s/90s, and whether I have made the shift, recognising that the game has changed.